One ledger for revenue and costs
Stripe revenue next to hosting, AI spend and SaaS subscriptions. Entries are deduplicated at the source, so a re-sync never double-counts.
For founders and indie studios running several apps
Know your runway across every app you run.
Moneypenny pulls Stripe revenue and your running costs — hosting, AI spend, SaaS tools — into one ledger. See burn, runway and what each app really earns, compared with last period and the same period last year.
Free for one app. Read-only connections. Data hosted in the EU.
Monthly report
August
- Net revenue
- €3,390
- +11% vs Jul
- Running costs
- €5,100
- +3% vs Jul
- Runway
- 14 mo
- at €1,710/mo burn
AppRevenueCostvs last Aug
Habit app€2,120€1,610+8%
Invoicing€980€1,940+21%
Word game€290€1,550−4%
The problem
Your numbers live in six tabs and a spreadsheet.
- Revenue is in Stripe. Hosting is in one bill, AI spend in another, SaaS tools on a card statement.
- You can see the total, but not which app pays for itself and which one quietly costs you money.
- A slow December looks alarming until you remember last December was slow too.
With Moneypenny
One ledger, and the decisions it points to.
- Revenue and running costs land in one place, automatically.
- Every euro is attributed to the app that earned or spent it.
- Burn and runway stay current without a monthly spreadsheet ritual.
- Every report compares with the previous period and the same period last year, so seasonality is visible.
Features
Everything you need to decide, nothing you need to reconcile
Moneypenny is a decision layer: it tells you where the money goes and how long it lasts, per app and over time.
Burn and runway
Monthly burn and months of runway, kept current as new revenue and costs arrive.
Reports that know about seasons
Weekly, monthly, quarterly and yearly reports, each compared with the previous period and the same period last year.
Costs from BlueForge, automatically
Apps hosted on BlueForge report their hosting and compute costs on their own. No invoices to upload.
Per-app attribution
See revenue, cost and margin for each app, so you know which products carry the portfolio.
Gross or net of refunds
Switch revenue between gross and net of refunds, and read every report on the basis you care about.
Honest about what it knows
Simulated and test-mode data is always labelled. A short history is explained, never padded with fake zeros.
Built for portfolios and agents
API keys for your own tools, and operator keys so portfolio agents such as Forge Business Plane can read your numbers.
How it works
Pull-only, with read-only credentials
Nothing in your stack needs to know Moneypenny exists. It reads from your sources on a schedule, and it can never write back.
- 1
Sign in with your BlueForge account
Create an organization. Each organization is its own tenant, with its own ledger and its own members.
- 2
Connect sources with read-only access
Give Stripe a read-only credential and add your cost sources. Moneypenny can read your data, never change it or move money.
- 3
Moneypenny pulls on a schedule
Sources never push. Moneypenny fetches new entries, deduplicates them and attributes them to your apps.
- 4
Read the report, make the call
Burn, runway and per-app results, compared with last period and last year, whenever you need them.
Sources
- StripeRevenue, refunds — read-only
- BlueForge hostingCosts reported automatically
- AI spendModel and API usage costs
- Accounting importSaaS and other running costs
The Free plan includes the Stripe connector. Pro and Studio include every connector.
Pricing
Pay per app you track
Priced per app, per organization, billed monthly in euros. Start on Free and upgrade when you add apps.
Recommended
Pro
For founders running a handful of apps.
€9per app / month
- Up to 25 apps
- All connectors: Stripe, BlueForge hosting & cost feeds, AI spend, accounting import
- Full history
- API keys
- Gross or net-of-refunds revenue
Studio
For studios with a portfolio.
€6per app / month, minimum 10 apps
- Unlimited apps
- Everything in Pro
- Operator keys for portfolio agents (e.g. Forge Business Plane)
- Audit log
- Priority support
All plans: data hosted in the EU on BlueForge-managed Postgres, sign-in with your BlueForge account.
FAQ
Straight answers
What Moneypenny does, what it doesn’t, and where your data lives.
Is Moneypenny an accounting system?
No. Moneypenny is a decision layer for revenue, costs, burn and runway. It does not do double-entry bookkeeping and it is not a basis for tax filings or statutory accounts. Keep your accountant and your bookkeeping tool; use Moneypenny to decide what to do next.
Where is my data hosted?
In the EU, on BlueForge-managed Postgres. Each organization is a separate tenant, and its ledger is visible only to that organization’s members.
What access does Moneypenny need to my Stripe account?
Read-only access. Moneypenny pulls charges, refunds and payouts to build your ledger. It cannot create charges, issue refunds or move money.
Will I ever see test or simulated data?
Only when it is clearly labelled. Test-mode or simulated entries are always marked as such in reports, and they are never mixed silently into your real figures.
What if I only have a few months of history?
Reports still work. Where a comparison needs data you don’t have yet, such as the same month last year, the report says so instead of showing a misleading zero.
What counts as an app for pricing?
Each product you attribute revenue and costs to counts as one app. Pricing is per app, per organization, per month. The Free plan covers one app; Studio has a 10-app minimum.
How do I sign in?
With your BlueForge account. If you already use BlueForge, there is nothing new to create: sign in and set up your organization.
See what each of your apps really earns.
Connect Stripe with a read-only key and get your first report today. Free for one app.
Start free